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online SmartPLS path modeling workshop April 2-3

  • 1.  online SmartPLS path modeling workshop April 2-3

    Posted 03-25-2010 21:33
    This is the last announcement for an online Structural Equation Modeling (SEM) workshop using SmartPLS for faculty, practitioners, and students. The cost for faculty and/or practitioners is $250 (USD). The cost for full-time students is $175 (USD) (using the discount code 'student4' while registering for the workshop). The globally-available workshop is scheduled for April 2-3 @ 12 Noon - 4PM EDT (GMT-5).

    There is more information about workshop content and procedures for registering at the registration site:

    (1)     https://www.regonline.com/smartpls-april-2-3-2010 (please copy and paste the url, do not click on it)

    Please note that a portion of the revenues from this workshop goes to the respective University's software development team to keep the cost and availability of SmartPLS free for academic use.

    In cooperation with: (1) the University of Hamburg; (2) Radboud University and PLS-School; and (3) faculty at Georgia State University, we are offering globally-available, synchronous, live, interactive, video- and audio-supported online workshops for structural equation modeling (SEM) partial least squares (PLS) path modeling using SmartPLS. These online workshops are conducted using the award-winning eLearning platform Elluminate Live ! The purpose of the online workshops are to inform participants of the uses and applications of PLS path modeling using SmartPLS and to provide live, "hands-on" demonstrations of the basic and intermediate techniques of using SmartPLS.

    The workshop consists of two integrated sessions on two consecutive days. All that is required to participate is a fast, reliable Internet connection (not dial-up) and a set of inexpensive headphones with a microphone. There is no cost for participants to use the Elluminate Live ! platform. Participants receive: (1) the SmartPLS software; (2) all training materials, data sets, and slides from the training sessions; (3) abundant literature regarding PLS path modeling; and (4) access to high-fidelity recordings of all of the presented live material after the workshop is completed (on Internet-provided recordings available free of charge for three months following the workshop). These workshop recordings are for individual participant use only, and include all video, audio and "hands-on" demonstrations and exercises.

    In addition to an introduction to PLS path modeling using SmartPLS, the following topics (in addition to others) are included:

    CB-SEM vs. PLS-SEM
    SmartPLS Visual Interface
    Scale Development
    Bootstrapping vs. Jackknifing
    Blindfolding
    PLS Algorithm
    Theory Testing vs. Prediction
    Assessment of PLS Path modeling estimates (measurement model and structural model)
                Reflective vs. Formative
    Interpreting SmartPLS Output
    Overall Goodness-of-Fit
    Effect Size
    Reflective vs. Formative indicators
    Second-order Factor Models
    Mediating Factors
                Assessing the effect
    Moderating Factors
                Product indicator approach
                Group differences approach
                Three-Way Interactions
                Determining strength of moderating effect
                Two-stage approach
    Non-linear Effects
    Heterogeneity, Segmentation and FIMIX-PLS

    The workshop agenda approximates the following schedule. There are seven separate learning modules in each workshop, five of which conclude with a "hands-on" exercise using SmartPLS with existing data sets (provided).

    DAY 1
    1)    Introduction to PLS, Latent Constructs, SEM and SmartPLS
    2)    Basic path modeling with SmartPLS
               Basic path modeling exercise - TAM model data
    3)    Evaluating PLS path models
               Model evaluation exercise - UTAUT model data
    DAY 2
    1)    PLS algorithm, bootstrapping, jackknifing and blindfolding
    2)    Mediation
               Mediation exercise - Social presence model data
    3)    Moderating variables
               Moderation exercise - UTAUT moderating relationships
    4)    Second order models, multi-group analysis, heterogeneous data and FIMIX-PLS
               FIMIX-PLS exercise - UTAUT heterogeneous data

    Please send questions to ghubona@cis.gsu.edu.

    Geoffrey S. Hubona
    Associate Professor
    Computer Information Systems
    J. Mack Robinson College of Business
    Georgia State University
    Atlanta, Georgia