How do you construct a new theory focused on a novel phenomenon? What are some of the nuances of phenomenon-based theorizing? How does a team of four authors collaborate effectively to write an impactful and novel conceptual article? These are just some of the issues we tackle in the latest AMR Origins Series episode. Furthermore, you can learn about the practice of voyeurism – a one-way glimpse into the private life of another, grounded in the desire to look upon something that is forbidden – and begin to understand how this can be a basis for commercial activity.
I this episode I chat with Trish Ruebottom, Sean Buchanan, Maxim Voronov and Madeline Toubiana discuss their AMR article titled "Commercializing the Practice of Voyeurism: How Organizations Leverage Authenticity and Transgression to Create Value."
YouTube video link: https://www.youtube.com/watch?v=jWgWOOeyKF0
Podcast audio version is available here (or on your favorite podcast platform): https://anchor.fm/amr-origins-series/episodes/Episode-25-Trish-Ruebottom--Sean-Buchanan--Maxim-Voronov-and-Madeline-Toubiana---Commercializing-the-Practice-of-Voyeurism-e1nnaqm
The full AMR article is available here: https://journals.aom.org/doi/full/10.5465/amr.2019.0210